Creativity
Spectacular short film of beautiful geometric worlds
Mike Deal has a prestigious resume that includes Google Creative Lab and Pentagram. Currently he designs and manage products for Splice, an online music platform that uses technology in cool ways such as an interactive Beatmaker. In a side project that he calls Rapmatics, Deal tasked himself with making diagrams to illustrate rap lyrics. Illustrating the flow of language, we see circular repetition of phrases and trees for verse changes. Using bright colors and black text boxes, the typography references the old-school aesthetic of embossed label makers, except the words have been modernized to shimmy and dance in an animated GIF. ...
