If you’ve loved Honey Monster Puffs, then you will probably be thrilled about their recent rebranding and repackaging. This is spearheaded by Peepshow, which is making some animation work for the brand. The studio, which is from London, stayed true to the character’s dopey demeanor using “various elaborate, convoluted and potentially dangerous ways of taking grains of wheat all the way to the breakfast bowl”.
Studio Robot Food took point for the rebranding, dropping the iconic red typeface and used an all-new color pallette, with honey yellow, white, and blue. The illustrations look a lot more hand-made, friendlier, clean, and contemporary.