Fashion photography has always been deemed to be one of the precursors of today’s Hollywood culture. From Broadway actresses in the 1920s to glamorous Vogue and Vanity Fair spreads, fashion has indeed come a long way with regards to its artistic representation through the lens. And to commemorate its undeniable impact to the beauty industry, Condé Nast has opened an exhibit showcasing 100 years of fashion photography.
The exhibit entitled Coming into Fashion: A Century of Photography at Condé Nast was shown at Beijing, China’s Ullens Center for Contemporary Art and showcased prominent fashion photographers including Edward Steichen, Inez & Vinoodh and even the iconic photographers Irving Penn and Mario Testino. The selected photographs highlighted the development of photography in fashion and the times wherein photographers started experimenting with scenes, ambiances, and colors.
The fast emergence of Chinese fashion was also given a nod in the exhibit through videos and photographs. According to James Woolhouse, president of the Condé Nast Asia Pacific, he is “enormously confident that many of the fashion and beauty images being produced today by the team in China will stand the test of time.”