The Business of Fashion commissioned London-based illustrator Rod Hunt to create a series of drawings for its Company Culture Guide and an article on global retailers. With character-rich illustrations that are rich with visual information, the scenes include brands such as Lululemon, Nike, and Gucci.
Hunt describes his own work “retro tinged”, and we see similarities to a Simpsons aesthetic and a Where’s Waldo density. Hunt has served as the Chairman the Association of Illustrators and is currently the Media Relations Chair for ICON The Illustration Conference.
Check out the sketches below to see how the Hunt builds up his drawings from a grid of lines.