Understanding color can be challenging and at times downright complicated. This is why a designer duo from Japan is paving the way to easing our understanding of color.
Designed by Yusuke Imai and Ayami Moteki, “Nameless Paints” are a set of 10 paints encased in tubes that spell out the name of each color with depictions of primary colors like yellow, magenta, cyan etc. Each color is represented by solid dots which vary in size, giving the user a good idea of just how much of each primary color influences the mixtures.
This simple naming convention coupled with great package design won the pair the Kokuyo Design Award in 2012.