Diagramming the connection between color and branding

Diagramming the connection between color and branding

A brand and its color choices are intrinsically linked, and for many consumers this connection becomes subconscious.

There are some obvious choices such as the green of a Starbucks logo or the golden yellow arches of McDonald’s, but there is also the less-noticed orange and blue of Amazon and the light blue of Bandcamp.

The website BrandColors separates out the forms from their colors, presenting companies with only a corresponding colored bar.

When disassociated from their forms, we may even see these colors a little differently.

A nice feature of the website is that when you hover over a color, the HTML color values appear.

Art Creativity Photography Design Sculpture Funny Illustration Inspiration Video Digital Architecture Painting Industrial design Graphic Design Fashion Technology Street art News Culture Furniture Retro Interior Design Nature Vintage Unique Music Artwork Cute Performance Typography Food and Beverage Books Logo design Animation Paper Textile Web design Underwater Sponsored