Find inspiration in the highly decorated trucks of India

Find inspiration in the highly decorated trucks of India

Often hand-painted in bold colors with rich patterns and crisp lettering, the visual aesthetic of Indian truck art is unmistakable. Photographer Dan Eckstein set himself on capturing these everyday artworks.

Recently publishing the collection in the book Horn Please: The Decorated Trucks of India, Eckstein traveled over 10,000 kilometers as part of his quest for decorated vehicles. Along the way, he found different iconography based on the region, Hindi, Muslim, Sikh, and Christian.

“There’s also a lot of decoration that has to do with luck on the road and warning away bad omens,” said Eckstein. “There’s a little demon face they put on the front of the truck, or they might tie shoes to the bottom which is meant to keep away the evil eye.”

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