A recent project by Elisa Rodríguez-Vila swaps images of supermodels with images of “super women.” Using a picture of Supreme Court Justice Ruth Ginsgerg in a mock Chanel ad, the project begs the question of why women of great accomplishments are not as revered as supermodels.
Rodríguez-Vila created the mock advertisements in a piece for Fusion Magazine where she stated, “Season after season, we see the same group of models and celebrities posing for brands over and over, in a fashion Groundhog Day. The crazy idea of casting women who don’t fit the supermodel mold — yet are super heroes in real life — is actually not that crazy at all. Choosing these women wouldn’t be a risk, it would be a sure-fire hit.”
Do you agree with this project’s claims that great style is not confined to just models? Are there super women who you would like to see in a fashion advertisement?