A glimpse of the future of live concert is here, thanks to Japanese electro-pop girl group Perfume. Their six-minute performance of ‘STORY’ turned heads at SXSW this year because of its high complexity involving projection mapping and motion capture in real time with no post-production.
The unbelievable audiovisual spectacle took a big team of designers, engineers, and artists to realize. Produced by Kaoru Sugano, creative director of Japanese ad company Dentsu, the live performance involves a 3D scan of the Austin venue ahead of time, and a dynamic projection mapping system cast that allows morphing seamlessly between different perspectives. The end result is a feverish, cutting-edge mix between live action and a 3D model. It’s near impossible to explain what was going on so you have to watch it for yourself.