It is officially ‘Movemeber’ and that means two things. First and foremost, if you are a man, you must grow facial hair. And second, all facial hair counts, from bushy beards, to the pencil thin mustache. It’s all for a good cause – raising awareness during the month of November for all kinds of men’s health issues such as prostate cancer. This year, Toronto-based creative company BBDO is doing its part with a line of hilarious and manly mustache promos.
Each poster is designed like a cheesy romance novel, sporting looks from the classic warrior to a swash buckling pirate. These things are hilarious, so much so in fact, I wish there were more. The promos prompt on-lookers to grow a mustache and ‘Be a Hero.’ Will you become a steed riding prince charming? Maybe not, but during Movember, you’ll definitely be a hero.