The UK is just the place to be for insanely awesome pranks such as ones that make use of digital augmented reality billboards. Believe it or not, Pepsi UK was behind this ingenious act.
As part of Pepsi UK’s ‘Unbelievable‘ campaign, a digital billboard was installed at a bus stop in London. With the help of some visual effects the team gave life to some of the locals’ wildest imaginations. One man, for example, witnessed an all out alien invasion while a women was made to believe that a meteor had crashed beside the bus stop. Her reaction is priceless! See it in the video below.