Malaysian chicken beauty pageants are real and the contestants are breathtaking.

Malaysian chicken beauty pageants are real and the contestants are breathtaking.

Photographer Ernest Goh has gained a reputation for his incredible animal and nature photography. His new book focuses specifically on the weird and beautiful world of chicken beauty pageants in Malaysia.

The Ayam Seramas chicken breed is raised not for its meat or eggs, but for its good looks and eccentric poses. During these chicken pageants the birds are placed publicly on a small table where they strut around and strike really weird poses. The audience claps and roars with each amazing position. The photos below capture the Ayam Seramas chickens in all their beauty, and the video documentary shows one of the pageant events. Check them out below for a peek into an amazing Malaysian niche culture!

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