New Theory store is like shopping for clothing in an art gallery

New Theory store is like shopping for clothing in an art gallery

Famous design firm Nendo has teamed up with clothing brand Theory and recently completed two high-end stores in L.

A. The store’s design was based heavily on consumer research and the clothing brands mission philosophy.

The finished product is an ultra-modern and minimal look with a logical circulatory shopping style.

Nendo makes these shops look like art galleries filled with clothing. This aesthetic feels appropriate for the high-end clientele purchasing cutting-edge fashion. Similar to an art gallery each item is given plenty of room creating a sparse but relaxing shopping experience unlike your typical cluttered retail store. The ‘doughnut’ shaped store is elegant and creates a natural clothing perusing flow.

This retail interior design successfully compliments the philosophy of Theory by combining practicality and functionality with cutting-edge trends.

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