Category: Logo design

Architecture

London-based company gives chocolates very impressive packaging inspired by actual architecture

Beau Cacao is a one-of-a-kind chocolate company. While most chocolate bars come modestly-wrapped with paper or plastic, with the logo of the brand and simple grooves and cuts, this London-based company looks way beyond all that austerity. Founded back in 2013, the company stands out high and proud from the crowd without breaking a sweat. As you can see in the photos below, the chocolate's packaging requires an intricate design and is unlike most others. This is thanks to Adam Gill, the American designer commissioned to work with the company. Here he creates highly graphic designs, where the chocolate square is not merely a chocolate square. We are also reminded of the Malaysian origins of the cacao beans that are used in creating these treats. With an added dash of modern design and an overall inspired work, taking hints from the country's architecture, the outcome is truly marvelous. ...
Art

The role of Art Deco in fashion and textile designs over the years

During its conception, Art Deco was the newest style of its kind while boasting of strong attachments to other art styles and periods. It nurtured elements but at the same time reacted and even turned away from others. It gets a lot of similarities from its predecessor, Art Nouveau, such as geometric forms, exotic elements, as well as multiple dimensions and perspectives. During the Art Deco period, a lot of attention was given to textile design. At the time, fashion was the second biggest industry in export and carried heavy importance in the recovering economies right after WWI. Furthermore, Art Deco associates the technological innovations of the machine age, carrying with it a tendency to lean towards the urban and industrial scenes, which are prevalent in the metallic color palettes and the clean ergonomic lines of vehicles and objects. All of these were seen clearly in the evolution of textile and fashion design. The images below show the evolution of Art Deco design....
Art

Art collective critiques popular culture and branding in humorous images

Brainded India, an independent wing of Brainded International, is a fast-growing movement that aims to become a source of independent thought. In a world that relies on branded mainstream's agenda-driven waves of thought, it strives to get its message across. We live in a society where there is no subversiveness or subculture, Brainded becomes an opportunity to take a step back, pause for a while, and ask the real questions about our world. The movement uses humor and visuals to promote free thought, and encourage people to make informed comments on absolutely anything that goes on in our society today. With the clever use of art, comics, and even essays and stories, the contributors and artists go past the trends and look beyond the hidden agendas that mainstream brands and companies attempt to brainwash humanity with. This is a collaboration - a community - of artists from all over the world. The nomadic initiative began in 2003, in Amsterdam. Today, it also includes...
Art

Seeing the best of representative painting at Art Basel Miami Beach

Many detest the Art Basel events in Miami Beach, claiming them to be overly commercialized and expensive. Audiences who are able to see past that, however, might find that it is worth going on a trip for - especially if you're only ever concerned about the actual art. The show will feature the works of various artists from around the globe. These artists use all kinds of media, but painting seems to be among the more prevalent ones. To be precise, "representational painting" is a huge trend for this year's event. More than paintings, fans of film, art installations, sculptures, and even magazine collectors will find something interesting. The event is also a prime spot for critics and collectors from all around the world. Considered as the premier art fair in the US, the exhibit is expecting a total of 70,000 visitors this year. ...
Illustration

Illustrator creates visuals for Nextlix’s new product, Flixtapes

Netflix has launched a new browsing feature called Flixtapes, a spinoff of a mixtape that stops the endless browsing with a curated movie playlist.  In conjunction with the new digital offering, illustrator Freddy Arenas was commissioned to create more than 85 movie-themed illustrations. Using the brand’s signature red, the line drawings have the simplicity of tightly rendered icons. Movie genres are quickly referenced with a minimal drawing such as “SciFi” with an abducted cat, “Horror” with an axe and skull, “Action” with a tuxedo and pistol, and “Weird” with an octopus tentacle. Arenas is an art director and animator who has worked for clients such as The New York Times, Google, and HBO Documentaries. He says that he, “strides to create poetic relationships that convey ideas in a compelling and innovative way.” ...
Logo design

Rebranding Paris

The graphic design agency Graphéine worked on a re-branding project to come up with a bold new look for the Paris Convention and Visitors Bureau. In a smart and elegant logo design, they altered the text of the words “Paris” to transform the letter “A” into the Eiffel Tower. It’s a brilliant way to bridge the city’s name with it’s most famous icon. The designers were fearful that using the symbol of the Eiffel Tower would result in a kitschy or gimmicky design. In response to this concern, “We went for simplicity, and concentrated our efforts on a typographic design that can be seen as a Parisian skyline,” said the designers. For the accompanying materials, the team incorporated the colorful illustrations of Séverin Millet. Using these drawings allowed the designers to avoid using postcard-style photos while still presenting the scenes of the city. ...
Logo design

Logo shortlist for Tokyo 2020 Olympics

From 14,599 entries, a shortlist of four logos have been selected to represent the 2020 Olympic Games in Tokyo. As prompted by the Emblems Selection Committee, the designers modeled their logo concepts off of seven key concepts which include the power of sport, typifying Tokyo and/or Japan, world peace, exerting the utmost efforts and striving to achieve a personal best, inclusiveness, innovation and futurism, and regeneration. You can read more about the symbolism behind each design by clicking through to the Tokyo Olympic Games website. ...
Art

Ilya Schapko makes wonders out of overlays

Ilya Schapko is a cutting edge graphic designer based out of Saratov, Russia. When not working on logos, brand image, or websites, Ilya is making some eye-catching art. In her latest project, Overlays, Ilya used Adobe Illustrator to create illusions of overlays using the bodies and shapes of animals. Her work is simplistic and mesmerizing, using wonderfully pleasing palettes and soft lines. Check out her work here, and here. ...
Logo design

A new web app that creates logos

Have you noticed that the majority of logo designs follow a certain formula? With so many start-ups not investing the resources for an investigative design process that is necessary to create an innovative company logo, we have seen a narrowing of visual variety and a repetition of certain structures that are just good enough. The web app Mark Maker is an algorithmic logo generator that uses some of the often-seen logo forms. The user flags logos they like from the randomly generated designs, and the app generates more designs that focus on the preferred styles. “The system treats a logo as a symbol with two parts: a base design, and an accent element,” says the company. “Using this principle in combination with a small library of transformations and effects, Mark Maker can generate a wide variety of logo designs.” As the app learns your personal preferences, the additional designs are refined closer to your tastes,, and simultaneously, the app is also learning...
Logo design

10 logos that show the effects of their products

Marco Schembri, an industrial designer based in Malta, asked the question: what would logos look like if they were affected by their brands’ products? The results are a witty look at some major brands such as McDonald’s, Absolut vodka, and Starbucks. This project is a departure from Schembri’s portfolio in 3D modeling, interior design, and product designs. As the logo for Zippo lighters turns to smoke, we’re curious to see if the designer will continue to investigate 2D designs and brand reinterpretations. ...
Design

The iconic designs of NYC coffee cups

Photographer Henry Phillips has traveled the streets the New York City photographing disposable cups before they are filled with coffee. A collection of these images was posted on Gear Patrol. Click through to the original post to see where each cup came from and how much the coffee cost. The iconic blue cup with the text “We are happy to serve you” is such a nostalgic design that it has been recreated from the oft-seen disposable paper into more permanent ceramic version. The cup is known as the Amthora and was designed by Leslie Buck in 1963. It was initially targeted to Greek-owned coffee shops in NYC and has been called by the New York Times as “perhaps the most successful cup in history”. ...
Graphic Design

Witty icon designs for 20 countries

In a project called Flagsters 2.0, Russian illustrator Kirill Zaytsev, addresses national stereotypes and country-specific sayings. By converting the flags of nations into icons, the illustrator presents us with mock logos. Some of the illustrations show a sharp wit — for example the French flag is shaped into lips to illustrate a French kiss, with a stylish birthmark to add a chic flair. And though the Swiss Army Knife for Switzerland may seem a bit obvious, the record player illustration is a witty throwback to illustrate the British Invasion. ...
Design

The Little Black Font Book Volume 02

If you’re into fonts and typography, you might have heard of the Little Black Font Book. Well now volume two is out and it is selling like hotcakes in the UK. Featured in volume two is an expansion of font examples found in volume one. Project director Alex Haigh wanted to enhance and polish what was featured in volume one. The newest edition took feedback into consideration (i.e. more pages and a layout easier to digest) and created volume two as a sleek and easily portable companion containing fonts for all manner of projects. ...
Graphic Design

Diagramming the connection between color and branding

A brand and its color choices are intrinsically linked, and for many consumers this connection becomes subconscious. There are some obvious choices such as the green of a Starbucks logo or the golden yellow arches of McDonald’s, but there is also the less-noticed orange and blue of Amazon and the light blue of Bandcamp. The website BrandColors separates out the forms from their colors, presenting companies with only a corresponding colored bar. When disassociated from their forms, we may even see these colors a little differently. A nice feature of the website is that when you hover over a color, the HTML color values appear. ...
Logo design

Precision hand-drawn logos without computers or rulers

English designer and calligrapher Seb Lester loves letters. He has said that he regards the alphabet as “one of mankind's most beautiful and profound creations.” As a former corporate typeface designer and logo designer, Lester has since shifted his focus to calligraphy. In the video below, he demonstrates his calligraphy expertise, creating beautiful and luscious letter forms with swift and deft strokes. The bold black ink leaves little room for error. In an age of computer manipulation and digital rendering, this compilation of hand-lettered logos is a gorgeous testament to the skill involved in crafting things by hand. ...
Art

Incredible 3D mosaics made from paper standing on end

At first look, perhaps you didn't even see it. From a thumbnail view it's hard to tell. But that beautiful mosaic is made of more than just ink. Yulia Brodskaya is a Russian-born artist with a particular talent mostly abandon by the time you leave grade school. She creates incredibly detailed and colorful portraits, logos, and whimsical doodles, out of standing strips of paper. Her process is simple: cut and paste. It's the imagination bit that's hard. Brodskaya got her start in the medium when exploring different forms of illustration. Now she's commissioned to design portraits for big names like Starbucks and Godiva. Her attention to detail and proclivity for bright, expressive colors, makes her a stand out, but it's her eye for theme and emotion that will keep her around for years. ...
Graphic Design

14 NYC neighborhoods designed as corporate logos

The neighborhoods of New York City each portray a distinct and unique character. This has occurred naturally whereas corporate branding requires a consistent and focused effort to distinguish a company. These logo mashups by NYC designer James Campbell Taylor present interesting visuals that combine well-known corporate brands with the names of Manhattan neighborhoods. However, the impetus for this series was not about branding and design. Instead, the project titled 'City in Chains' was inspired by Taylor’s perception of the growing number of corporate chains in his city. He told the Huffington Post, “The project itself was born out of my increasing frustration and disillusionment with the deteriorating state of Manhattan’s retail landscape.” ...
Illustration

The Starbucks logo gets re-imagined in 24 amazing ways

If you're a massive Starbucks consumer you've no doubt become accustomed to the crowned mermaid in green and white on the face of every cup. One Korean artist, Soo Min Kim, is amping up the logo in some very intriguing ways. By imagining fictitious scenarios that may be part of the logo, Soo Min Kim uses his impressive lettering skills and a green marker to tell a story with every cup. Depicting everything from riding the subway, to swimming, and even using "the force," the Starbucks mermaid has done it all thanks to self-proclaimed "paper cup artist" Soo Min Kim. ...
Creativity

Sarcastic service removes logos from apparel and replaces them with abstract shapes

Have you ever seen a great t-shirt or hoodie that is ruined by the huge logo of a company you don’t really like? Well, there’s a new business that can help. It’s called “Logo Removal Service” and it does just what its name implies. It removes logos from t-shirts and other objects like umbrellas, automobiles and strollers. After removing the offending logo, the company then sarcastically replaces it with a piece of cloth in an abstract shape. According to the company’s website, there are no repeats and “every item will be different than the others” and in my opinion, art. ...
Funny

Simpsons characters inspire brilliant minimal wine bottles

It’s the shape of Marge’s hair that did it. The tall blue coif that looms above the character’s head was surely the trigger for Moscow artist, Constantin Bolimond's wine bottle design. Using minimalistic color blocks to represent the characters of Marge Simpson and Homer Simpson, the designs reference the characters' standard outfits. The project has gained significant media attention which has caused Fox to lodge a copyright infringement claim. However, the project cites its inspiration to be the abstract grid paintings of Dutch artist, Piet Mondrian. This copyright claim brings up interesting questions of the limits of artistic abstraction. ...
Creativity

Designer imagines Japan’s 2022 FIFA World Cup mascots in anime

Japan is in the running for the 2022 FIFA hosting duties and an anonymous designer submitted what he/she thinks the mascots should look like. These amazing anime mascots for all 32 teams in this year's FIFA World Cup were submitted to Rocketnew24, an internet news site who posted them immediately. All the mascots are color correct and often display the nation's symbols or emblem. They range from playful and creative, to some being downright mean to the embodied team. I mean come on, Korea has devil horns and Iran’s mascot looks like a militant marauder. Despite a few glances past inappropriate, the mascots are all spunky and fun. I do find it funny though that they're all women. FIFA is only played by men… Oh. Maybe a call for woman’s rights?  ...
Creativity

A can of gravity and other witty designs by Brooklyn Superhero Supply Co.

It’s a little bit hipster and a little bit comic book--  the Brooklyn Superhero Supply Co. has a product line filling the shelves of a completely different kind of hardware store. The niche market for superhero supplies has yet to be fully explored, begging the question of where should one go shopping for an extra can of gravity? Designed by Sam Potts, the minimalist packaging uses typefaces Futura and Hoboken High. Although the project was completed several years ago, this smart series still catches our attention. It was originally developed as a fundraiser for the NYC chapter of 826 National, a nonprofit writing and tutoring organization. ...
Digital

Disturbing faces manipulated into emoticons raise awareness of online predators

Every parent of a young child has to make the decision of if, and to what extent, they are going to censor their child’s Internet experience. The Internet is full of fun interactive games that facilitate learning. However, it also opens up a world of adult topics like pornography, violence and racism, as well as potentially exposes children to sexual predators. A French group, Innocence en Danger who works internationally “to sensitize world opinion on the increasing problems of paedo-criminality,” created a campaign that distorts real faces into the iconic cutesy smiley face emoticons. These disturbing images are intended to warn parents and young people about adult predators who may be hiding at the other end of chat room conversations. The campaign asks, "Who's really talking with your child on the Internet?"  ...
Logo design

Rebranding the Tonight Show for new host, Jimmy Fallon

As Jimmy Fallon takes over as host for the Tonight Show, Emily Oberman from NYC design studio Pentagram took the long history of the program into consideration when working on its new visual identity. She sought a visual language that has a contemporary feel while paying homage to the program’s 60-year history. The shift from the crescent moon of previous designs to a full moon is a bold move towards contemporary flat design. The logotype is set in Sharp Sans which elegantly bleeds to the moon's edges. The graphic’s strong versatility makes it easy to drop into any landscape or to be used for the show's sales products. ...
Design

Cadillac unveils new ultra-modern crest design

Soon you'll begin to see a sleek new badge on your neighborhood Cadillac. Their modernized emblem has been in the redesign process since 2011, and the result is a look that matches their lean style evolution. The updated design looses the wreath and stretches the crest into an angular form, but retains the classic colors that make it an icon for luxury automobiles. Andrew Smith, executive director of Global Cadillac design, explains the change, “In this iteration, you’ll see the crest matches our longer, lower and leaner mantra that we have on the current portfolio of vehicles. It mirrors the evolution we’re going through on our art and science philosophy.” The Cadillac emblem has seen 38 styles in nearly 112 years of production. Its design evolution is not fluid like many car brands, but instead the crest has boldly reinvented itself many times in its long history. Check out some of Cadillac's historic emblem variations below. What do you think of the new Caddi...
Graphic Design

A&E’s new brand identity caters to recent eccentric programing

Started in 1984 as Arts & Entertainment, A&E has grown from a stuffy network into one of the leaders in original cable programming.  In 2008 A&E updated its logo to get away from its stuffy past. That new logo represented it well, but in the last year A&E has developed a different type of reputation for it's eccentric shows like Bate's Motel and Duck Dynasty. So in October 2013 A&E decided to change its tag lines to better reflect its programming. The new "Be Original" motto rolled out in December 2013 along a matching identity overhall by Los Angeles, based agency Troika to better represent its unusual reputation.  Now, just a month into the updated A&E, what do you think of the new brand identity? Let us know in the comments!   ...
Graphic Design

Rebranded city turns local ‘blue horse’ icon into trendy identity

Lexington, Kentucky is known as the Horse Capital of the World but its economy is also based on bourbon, technology and higher education. So in 2009 Lexington Convention and Visitors Bureau began a campaign to increase the city’s brand identity with the help of design agency Pentagram. The firm introduced the idea of 'Big Lex,' a blue horse from a famous painting in Kentucky. Big Lex has become the city’s icon. Building on the horse logo, Covington, KY-based BLDG has grown Big Lex into a trendy formal identity used by the Lexington Convention and Visitors Bureau as 'VisitLEX' in advertising and in beautiful peripherals like posters, totes, and iPhone cases.    ...
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