Apple’s new ad showcases the power of the iPhone 7 in low-light photography

Apple’s new ad showcases the power of the iPhone 7 in low-light photography

A new advertising campaign by Apple shows just how capable the camera of the iPhone 7 is. The campaign, called “One Night,” features photos taken by a number of photographers on Nov. 5 last year using the tech giant’s latest handset. The iPhone, particularly its more recent iteration, is lauded for its image-capturing ability, but this ad specifically seeks to let everyone know of the iPhone 7’s prowess in low-light photography.

From dusk till dawn, the photographers took photos of captivating natural landscapes and lively city streets. Reuben Wu, a photographer from Chicago, spent the night capturing lava in  Gunung Karang in Indonesia. Wu fitted the iPhone 7, whose camera boasts an F1.8 aperture, to a drone to capture the majestic view from above.

Ruairidh McGlynn, meanwhile, traveled to Iceland and snapped away in the Arctic, with a dog sled for transportation.

“I wanted to produce a series of unexpected images that both pushed the boundaries of mobile photography and allowed people to reimagine Iceland — especially its possibilities at night. iPhone provides the ability to capture, process, curate and publish all on one device, all qualities that lend themselves well to the candid landscape shots and conditions I enjoy capturing,” McGlynn said.

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