Netflix has launched a new browsing feature called Flixtapes, a spinoff of a mixtape that stops the endless browsing with a curated movie playlist. In conjunction with the new digital offering, illustrator Freddy Arenas was commissioned to create more than 85 movie-themed illustrations.
Using the brand’s signature red, the line drawings have the simplicity of tightly rendered icons. Movie genres are quickly referenced with a minimal drawing such as “SciFi” with an abducted cat, “Horror” with an axe and skull, “Action” with a tuxedo and pistol, and “Weird” with an octopus tentacle.
Arenas is an art director and animator who has worked for clients such as The New York Times, Google, and HBO Documentaries. He says that he, “strides to create poetic relationships that convey ideas in a compelling and innovative way.”