Have you noticed that the majority of logo designs follow a certain formula? With so many start-ups not investing the resources for an investigative design process that is necessary to create an innovative company logo, we have seen a narrowing of visual variety and a repetition of certain structures that are just good enough.
The web app Mark Maker is an algorithmic logo generator that uses some of the often-seen logo forms. The user flags logos they like from the randomly generated designs, and the app generates more designs that focus on the preferred styles. “The system treats a logo as a symbol with two parts: a base design, and an accent element,” says the company. “Using this principle in combination with a small library of transformations and effects, Mark Maker can generate a wide variety of logo designs.”
As the app learns your personal preferences, the additional designs are refined closer to your tastes,, and simultaneously, the app is also learning from the entire community of users. It is using personal preferences to grow the machine predictions for all users.
Give it a try, and let us know what you think.