Fashion campaign mixes pop art and psychedelic eye candy. WEIRD!

Fashion campaign mixes pop art and psychedelic eye candy. WEIRD!

Last year’s collaboration between French fashion house Kenzo and Italian surrealist magazine Toilet Paper was such a roaring success that the team is back for their Spring/Summer 2014 campaign. Maurizio Cattelan & Pierpaolo Ferrar take the helm again in this nautical-themed series of trippy promotional images starring model Devon Aoki and Paul Boche. Like a modern-day update of Salvador Dali, these effortlessly cool ads range from weird to plain absurd, ready to be liked and reblogged by Tumblr hipsters.

Yes, the eye-popping images are meant to promote and advertise luxurious clothes, accessories, shoes and eyewear, but they also stand alone as nonsensical pop art meets psychedelic eye candy.

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