Intense video animates the mind’s creative process

Intense video animates the mind’s creative process

‘Process’ is a Vimeo staff-picked short about what goes on inside a man’s head while going through the process of idea creation. As a design student surrounded by people who have no affiliation with design (or art) whatsoever, I often get asked “how do you come up with ideas?” or if it’s another designer, “what is your process like?” Honestly, I’ve never been able to give a straight answer to these mind-bending questions and I’m sure it’s the same with every creative individual.

Pluto’s short film, “Process,” explains these difficult-to-articulate answers to questions surrounding creativity. Next time I get questioned, I’ll just fire up this video!

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