IBM’s clever billboards function as shelters, benches, and ramps

IBM’s clever billboards function as shelters, benches, and ramps

It’s not often that something new happens in outdoor advertising but IBM has done it with their “smarter” multi-functional billboards. Designed by Ogilvy & Mather, these signs serve their primary function as a billboard, but can also function as street furniture like benches and shelters. They even have a ramp billboard that lets wheelchairs, luggage and bikes to be rolled up stairs.

The smarter billboards come in retro colors and typeface and create a minimalist but striking appearance. So far these billboards are in Paris, but it’s just a matter of time before they migrate to places like New York City.

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