In the 1960s, Motorola commissioned a series of ads illustrated by the late Charles Schridde with a running theme of the “house of the future”. These futuristic paintings are amazingly detailed. Viewed from an architecture / interior design angle, they really give an insight to the American imagination of that period. Swanky bachelor pads, spiral staircases, indoor scuba diving pools – you name it.
Schridde’s vision of the future plays out like a romanticized, more realistic version of The Jetsons (all that’s missing is Rosie the Robot). Back then they thought anything was possible: living on the moon…commuting by flying jetpacks… Fortunately, on paper, the sky was the limit. Is it too late to make these come true?